The Toulmin Model illustrates elements for developing effective arguments

The following is an
example from a speech on the benefits of dental care: "The American Dental Association website, a
philanthropic and charitable organization that dentists and consumers have recognized for over 100
years, accessed February 10, 2007, recommends ‘cleaning between the teeth daily with floss or
interdental cleaner... to remove plaque and food particles from between the teeth and under the gum
line.'" Which element of Toulmin model is italicized above?
A. Claim
B. Warrant
C. Qualifier
D. Evidence Credibility


D

Communication & Mass Media

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You have been asked to speak at a campus rally opposing tuition increases. While students will likely dominate the audience, you can reasonably expect faculty, administrators, and even a few people from the community to be there

Applying the concept of audience segmentation, identify at least three meaningful subgroups and one reason to support your proposal for each subgroup. Explain why you think these reasons would work for these subgroups. What will be an ideal response?

Communication & Mass Media

You should not include an idea in your conclusion if you have not already explained it in the body of your speech

Indicate whether the statement is true or false.

Communication & Mass Media

The first group most of us belong to is

A. family. B. peers. C. society. D. friends.

Communication & Mass Media

A researcher examines the frequency of different kinds of disconfirming messages found in interviews with recently married couples. He conducted frequency counts of messages that were impervious, interrupting, tangential, etc. What type of question is guiding this researcher's quantitative textual analysis?

a. a question about distributional structure b. a question about interactive structure c. a question about sequential structure d. a question about spontaneous structure

Communication & Mass Media