In a value chain, service involves:
a. tasks associated with receiving, storing, and disseminating incoming goods. c. activities for identifying customer needs and generating sales.
b. processing raw materials into finished goods. d. activities to support customers after the sale of products.
D
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The two types of market exchanges are:
A. solo exchanges and functional relationships. B. one-sided relationships and bipartisan exchanges. C. tactical and behavioral exchanges. D. tactical exchanges and profit relationships. E. functional and strategic relationships.
Workers, managers, and members of the board are examples of ________ publics
A) general B) internal C) local D) citizen-action E) media
Which of the following is NOT a relevant question for a firm in terms of sustainability?
a. Does the facility have access to fossil fuels? b. Does the facility have access to recycling opportunities for the company’s waste? c. Does the facility meet all applicable environmental laws and regulations? d. Is the facility cost effective, given that the location is sustainable?
Reinforcement advertising is primarily targeted at
A. new potential target markets. B. users of competitors' brands and products. C. anyone who uses that type of product. D. all the stakeholders of an organization. E. the current users of a particular product.