Reinforcement advertising is primarily targeted at
A. new potential target markets.
B. users of competitors' brands and products.
C. anyone who uses that type of product.
D. all the stakeholders of an organization.
E. the current users of a particular product.
Answer: E
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When you are experiencing anxiety stemming from a concern about how your coworkers will respond to you, your communication apprehension is being caused by
a. formality. b. novelty. c. subordinate status. d. peer evaluation.
Bree went into her performance appraisal interview expecting to hear what a great performer she was and that she was getting a promotion. Instead, her manager pointed out some important areas in which Bree needed to improve if she wanted to continue to advance in the organization. As a result, Bree plans to focus on those areas of improvement in hopes of getting the promotion next year. This is an example of the ______ reason for conducting performance appraisals.
A. communication B. decision-making C. motivation D. development
An analysis in which all the components of an income statement are expressed as a percentage of net sales is called
A) vertical analysis B) horizontal analysis C) liquidity analysis D) common-size analysis
Advertisements that create feelings, meanings, images, or beliefs about a product or service that can be activated when consumers use it are known as ________ ads.
A. transformational B. rational C. consumer-generated D. reminder E. informational