Select the answer that best describes some of the disadvantages of using interviews:

a. It may be difficult to identify consistent themes in responses if the same questions are
not asked of all respondents.
b. They are more time consuming to administer.
c. They take less skill than questionnaires.
d. Both a and b
e. Both b and c


d

Communication & Mass Media

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Creative briefs include information about:

a. The target audience b. What you want the target audience to know, understand or feel c. Key insight d. All of the choices

Communication & Mass Media

When your persuasive speech audience favors your position, what step is recommended?

A. Use a negative rather than positive tone. B. Repeat what they already know. C. Attack the opposition. D. Find new and compelling information.

Communication & Mass Media

Carlos is very interested in attending the presentation on utility costs because he has been paying more for electricity and wants to lower his costs. What aspect of the audience culture does this reflect?

A. ethos B. self-interest C. personal interests D. demographics

Communication & Mass Media

There are four components of the rhetorical situation. They include the speaker, the speech, the audience, and the:

Communication & Mass Media