When your persuasive speech audience favors your position, what step is recommended?
A. Use a negative rather than positive tone.
B. Repeat what they already know.
C. Attack the opposition.
D. Find new and compelling information.
D
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The company directorsask the editor of its newsletter to include more vivid and eye-catching pictures along with the regular content. What should the editor use, and how is it beneficial?
a. Visual content; it helps explain things better than words alone. b. Photo composition; it helps provide pictures that are more professional in nature. c. Shutterstock; it gives the readers a thorough understanding about materials. d. Caption; it describes the picture and its source briefly.
Kai usually did not listen carefully to her classmates' speeches. However, when Andre gave a speech
about her favorite city, Paris, she focused intently on the speech and followed each point carefully. This is an example of A) selective attention. B) selective exposure. C) selective stereotyping. D) rhetorical selection. E) rhetorical exposure.
A model is usually a more appropriate visual aid to explain complex structures than a whiteboard
Indicate whether the statement is true or false
What did the Cincinnati Zoo do that demonstrated it was using the excellence theory in the Harambe crisis?
a. listened to and responded to key audiences b. used social media channels c. relied on owned media channels d. enlisted supporters to provide favorable comments about the zoo