One of the key factors that moderates the effectives of a persuasive appeal using a narrative is:

a. self-efficacy
b. involvement
c. relevance
d. identification


d. identification

Communication & Mass Media

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In defending a lawsuit based on statements of opinion, a defendant may win the case by arguing that the statements are ______.

a. rhetorical hyperbole b. protected by the First Amendment c. fair comment and criticism d. all of these

Communication & Mass Media

What is your opinion of the use of celebrities and special events to call attention to worthy causes that might otherwise go unnoticed?

What will be an ideal response?

Communication & Mass Media

Though people may look at and define family through different lenses, according to the text, members of a "family" need not share genetic material in order to be considered as such.

a.  True   b.  False

Communication & Mass Media

People who are still together at the end of a 7-month period ______.

A. report an increase in satisfaction and investment B. have an increase in the quality of alternatives C. report low levels of commitment D. have a decrease in investments

Communication & Mass Media