Jason is pursuing a focused differentiation strategy for his startup business. How will technology (IT) affect his small company's competitiveness against larger and more powerful companies?
What will be an ideal response?
Smaller companies often pursue a focused differentiation strategy to compete successfully against large, powerful, low-cost and differentiated companies. Advances in technology (IT) help small companies keep costs low and enable them to reach and attract customers by tailoring their business to their customer base. By establishing a storefront on the web, thousands of small, specialized companies have been able to carve out a profitable niche against large bricks-and-mortar and virtual competitors.
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a. Dialogue and Collaboration b. Growth, Development, and Learning c. Valuing the Whole Person d. Authenticity, Openness, and Trust
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Indicate whether the statement is true or false