Netflix wants to determine which movies customers might rent in the future. In order to do so, the firm looks at customers' previous rentals, their online reviews of movies, and the movie ratings of all Netflix customers as a whole. Which data analysis tool is Netflix most likely using?
A. recency-frequency-monetary analysis
B. predictive modeling
C. lifetime value analysis
D. customer segmentation analysis
E. demographic value analysis
Answer: B
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Which of the following categories on a statement of cash flows is used to report the cash flow effects of transactions involving a company's stock?
a. Operating Activities b. Investing Activities c. Financing Activities d. Profit Activities
Accounting information systems:
A. Are for computer games. B. Are always computerized. C. Report only accounting information. D. Include records, processes and reports.
Goleman suggests that emotional intelligence is a set of ______.
A. ethical and emotional competencies B. social and perceptual competencies C. personal and social competencies D. cognitive and expressive competencies
Special reports would include compliance with contractual agreements
a. True b. False Indicate whether the statement is true or false