Which of the following phrases is an example of doublespeak?
A. sleep together
B. kick the bucket
C. collateral damage
D. jumbo shrimp
Answer: C
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WhereIsMyCab is a taxi service app that allows users to book cabs from their smartphones. Another company started a service and called it ThereIsMyCab. The former company sued and won the case
Which rule of the trademark law did the latter company infringe up on? a. Intent to confuse the customer b. Intent to misappropriate the entity c. Intent to breach copyright rules d. Intent to invade the entity's privacy
According to corporate executive Matthew Gonring, a successful strategy for developing a successful IMC campaign is ________
A) the creation of shared performance measures B) the use of mass marketing techniques C) the development of a global communications strategy D) the use of broad evaluative measures that cover all audiences E) exercising regularly and drinking three glasses of milk daily
___________ groups help in developing closer relationships and an experience of community within the organization
a) Affinit b) Recovery c) Therapy d) Professional
Leonard went on a job interview and the interviewer asked him why he wanted to work at that company. Leonard responded by saying "I'm not actually that excited about working here but I didn't get the job I really wanted."
Which negative nonverbal factor that can lead to a rejection during an interview did Leonard exhibit? a. poor personal appearance b. lacks interest and enthusiasm c. lacks purpose or a goal d. lacks confidence and poise e. overbearing or aggressive