Citizen marketers, according to Ben McConnel and Jackie Huba,
A) are comprised of one homogeneous group of ordinary people.
B) can be divided into four distinct categories.
C) are each unique individuals and therefore cannot be categorized.
D) can be broken down according to conventional demographic traits.
E) can be divided into industry professionals and celebrities.
B
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Ronnie purchased 3 textbooks, two pencils, and 4 notebooks at the Bookstore
What will be an ideal response?
In the job characteristics model, __________ is the extent to which employees find out how well they have performed their tasks.
A. satisfaction B. informance C. task significance D. correctness E. feedback
Which of the following is recommended advice when writing an appreciation message?
a. Time the message to arrive two to three weeks following the action or event. b. Use slight overstatements to communicate your favorable attitude. c. Avoid specific remarks about the receiver's performance or achievement. d. Consider sending a copy of the appreciation message to the individual's supervisor.
Explain how social media have changed how firms communicate with their customers relative to traditional forms of marketing products.
What will be an ideal response?