Exponential smoothing with ? = .2 and a moving average with n = 5 put the same weight on the actual value for the current period
a. True
b. False
Indicate whether the statement is true or false
True
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The second stage in the consumer purchase decision process involves searching for information, which may include an internal search and/or an external search. What is this stage called?
A. purchase decision B. alternative evaluation C. problem recognition D. postpurchase behavior E. information search
Which of the following is a disadvantage of using slides created with PowerPoint or other similar programs?
A. Linear nature of the presentation B. Slides are easy to incorporate into webcasts C. Slides are easy to incorporate into online meeting D. Easy to create and edit E. Designs are easy to customize
What is often referred to as the glue that enables relationships?
A. Love B. Caring C. Empathy D. Kindness E. Trust
What should be a writer's first task when composing messages containing questions and requests?
A) Providing reasons for writing B) Deciding between a direct and an indirect format C) Determining word choices based on the "you" perspective D) By listing the questions or requests E) By determining how the communication should be sent