A consumption story refers to integrating brands into the scenes of reality television shows
Indicate whether the statement is true or false
FALSE
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Customer relationship management refers to
A. the links an organization has to its individual customers, employees, suppliers, and other partners for their mutual long-term benefit. B. the idea that an organization should (1) strive to satisfy the needs of consumers (2) while also trying to achieve the organization's goals. C. the view that organizations should satisfy the needs of consumers in a way that provides for society's well being. D. the process of identifying prospective buyers, understanding them intimately, and developing favorable long-term perceptions of the organization and its offerings so buyers will choose them in the marketplace. E. the cluster of benefits that an organization promises customers to satisfy their needs.
How do marketers use the assumption that "birds of a feather flock together"?
What will be an ideal response?
A firm computes ROA, profit margin for ROA, and total assets turnover for each segment using the segment disclosures. The amounts for these ratios computed at a segment level differ from those at a corporate level for which of the following reason(s)?
a. The numerator of ROA at a firm-wide level includes all revenues and expenses except interest expense net of taxes, whereas the numerator of ROA using the segment data includes operating revenues and expenses only. b. The denominator of ROA at a firm-wide level is the average of assets at the beginning and end of the year, whereas total assets at the end of the year are used in computing segment ROAs. c. The denominator of ROA at a firm-wide level is the total assets at the end of the year, whereas the average of assets at the beginning and end of the year, are used in computing segment ROAs. d. choices a and b e. choices a and c
Procedural justice has been shown to have a positive impact on ________.
A. organizational citizenship B. work effort C. organizational commitment D. All of the choices are correct.