Focus groups allow members to freely explore thoughts and feelings about a topic.
Answer the following statement true (T) or false (F)
True
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Maxwell McCombs and Don Shaw articulated a theory that the mass media tell people what to think about, not what to think, and called it __________
Fill in the blank with correct word
Arguments are detrimental
Indicate whether the statement is true or false
Answer the following statement(s) true (T) or false (F)
1. A mass audience and a niche audience are the same thing. 2. Each person is a member of only one niche market. 3. Once a media business starts attracting a specific audience, it will sell access to this audience to different advertisers. 4. Ethnic background is a characteristic of demographic segmentation. 5. The VALS typology is a type of psychographic segmentation.
Which type of time is represented by a vertical vector?
a. the future b. subjective time c. objective time d. clock time e. the past