Focus groups allow members to freely explore thoughts and feelings about a topic.

Answer the following statement true (T) or false (F)


True

Communication & Mass Media

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Maxwell McCombs and Don Shaw articulated a theory that the mass media tell people what to think about, not what to think, and called it __________

Fill in the blank with correct word

Communication & Mass Media

Arguments are detrimental

Indicate whether the statement is true or false

Communication & Mass Media

Answer the following statement(s) true (T) or false (F)

1. A mass audience and a niche audience are the same thing. 2. Each person is a member of only one niche market. 3. Once a media business starts attracting a specific audience, it will sell access to this audience to different advertisers. 4. Ethnic background is a characteristic of demographic segmentation. 5. The VALS typology is a type of psychographic segmentation.

Communication & Mass Media

Which type of time is represented by a vertical vector?

a. the future b. subjective time c. objective time d. clock time e. the past

Communication & Mass Media