The first part of an external analysis is to
A. research potential substitutes.
B. identify potential customers.
C. develop a competitive edge.
D. determine in which industry the new business will compete.
Answer: D
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For a creative brief, the target audience information should contain:
A) only basic demographic information, such as gender and age B) information about the users of a particular product C) not only demographic information, but also psychographic information and any other information that will help the creative better understand the target audience D) past purchase behavior of every company or consumer that has purchased the product in addition to the demographic information
[The following information applies to the questions displayed below.] Lexington Company engaged in the following transactions during Year 1, its first year in operation: (Assume all transactions are cash transactions.)1) Acquired $6,000 cash from issuing common stock. 2) Borrowed $4,400 from a bank. 3) Earned $6,200 of revenues. 4) Incurred $4,800 in expenses. 5) Paid dividends of $800. Lexington Company engaged in the following transactions during Year 2: (Assume all transactions are cash transactions.)1) Acquired an additional $1,000 cash from the issue of common stock. 2) Repaid $2,600 of its debt to the bank. 3) Earned revenues, $9,000. 4) Incurred expenses of $5,500. 5) Paid dividends of $1,280. What was the net cash flow from financing activities reported on Lexington's
statement of cash flows for Year 2? A. $1,000 outflow B. $2,880 outflow C. $2,880 inflow D. $1,000 inflow
Wage plans that encourage employees to work harder and earn more by producing a high level of output are known as:
a. Contributory plans. b. Salary wage plans. c. Incentive wage plans. d. Hourly-rate plans.
Items classified as operating expenses reflect management's judgment that the item is a cost of the core business
Indicate whether the statement is true or false