For a marketing-mix strategy to be effective, it is LEAST important for marketers to consider which of the following factors?
A) How will each marketing mix element interact with the other elements?
B) How consistent is the marketing mix with the company's mission and vision?
C) Does the marketing mix have the ability to achieve business objectives?
D) What is the level of risk and exposure the business will take with the marketing mix?
E) How will customer data be collected?
E
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A type of advantage that a global company possesses by virtue of the fact that it has experience in more than one country is referred to as:
A) Leverage. B) Transferability. C) Flexibility. D) Capability. E) Accountability.
The ultimate goal of the Knights of Labor was to replace capitalism with producer cooperatives.
Answer the following statement true (T) or false (F)
Research on transformational leadership did not find that ______.
A. all four components of transformational leadership are positively related to leadership effectiveness. B. men tend to engage in more contingent reward behavior than women. C. women tend to engage in more contingent reward behavior than men. D. men's styles tend to be less transformational than women's.
During the preapproach stage, a salesperson usually conducts additional research about prospects and
A. decides what role to play during the handling reservations stage. B. offers initial concessions to gain the sale. C. assists the prospect through the buying process. D. develops plans for meeting with the customer. E. determines which of the customer's buying support team need to be present at the sales presentation.