According to Robert Smith, the two ways in which relevance can be achieved are
A. ad-to-consumer relevance and brand-to-producer relevance.
B. ad-to-consumer relevance and brand-to-consumer relevance.
C. ad-to-brand relevance and brand-to-ad relevance.
D. ad-to-producer relevance and brand-to-consumer relevance.
E. ad-to-producer relevance and brand-to producer relevance.
Answer: B
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