What is an appropriate size of a focus group?
a. 1–3 people
b. 10–12 people
c. 30–35 people
b. 10–12 people
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The oft-told story of the Nordstrom customer who returned a set of tires:
A) reinforces the need to maintain management control on what employees give away. B) reflects poorly on the manager since Nordstrom doesn't even sell tires. C) shows how irrational some customers are. D) illustrates positive ripple effects that can come from a service tale becoming a legend.
The rules for accounting are based upon concepts, and principles which broad and subject to an interpretation
Indicate whether the statement is true or false
Which of the following intensifies price competition?
a. Non-price-related costs of using competing alternatives are high. b. Wider distribution of competitor and or substitution offers. c. Personal relationships have been established. d. Switching costs are high. e. Customer need for time and location specificity.
Judy was telling all her friends about what happened at the conference; however, she did not tell them about the job offer she received at the conference
a. It was wrong of Judy to not share the job information. b. Information that Judy was willing to share with friends was hidden from their view. c. What Judy was telling her friends was an example of frontstage culture; however, the job offer is an example of backstage culture. d. Judy thought her friends would not want to know about the job offer.