The four fundamental survey methods used to obtain data in marketing research are telephone surveys, mail surveys, online surveys, and personal interviews.
Answer the following statement true (T) or false (F)
True
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Which of the following is good advice about creating research questionnaires for Mark Hammel, research specialist at New Wave Data, to follow?
A) Be concise and clear in the wording of questions. B) The general context of the survey does not need to be explained. C) Ask difficult questions in the beginning to "weed out" uninterested respondents. D) Ask leading questions to encourage specific responses. E) Use impressive vocabulary to convey the importance of the questionnaire.
Costs that are necessary to sustain an organization's operations are referred to as ____________________________
Fill in the blank(s) with correct word
It is unethical to use your lawyer as an excuse for a provision of a contract, such as, "My lawyer insists that I have a liquidated damages clause..."
Indicate whether the statement is true or false
Some large retailers are successful in most areas of the country yet fail in certain regions that are heavily populated with different races and subcultures. This is because it is difficult to communicate without an understanding of:
A. culture B. locational variants C. gender differences D. income influences E. hypergraphics