Maisie’s style of persuasion is intuitive. For example, when trying to persuade her coworkers to donate time to a service project, she used an emotional appeal. Maisie’s persuasion style is ______.

A. assertive
B. face-to-face
C. affective
D. bargaining


C. affective

Business

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Which of the following ways to conveying a brand's category membership relates to well-known,

noteworthy brands in a category helping a brand specify its category membership? A) comparing to exemplars B) communicating deliverability variables C) identifying counter examples D) announcing category benefits E) relying on the product descriptor

Business

eBay’s transformation of e-commerce and online auctions and Amazon enabling the purchase of books online are examples of ______.

A. product innovation B. process innovation C. innovation in materials D. innovation in equipment manufacture

Business

According to the model of buyer behavior, which of the following is one of the two primary parts of a "buyer's black box"?

A) technological stimuli B) buyer's decision process C) buyer's spending habits D) social stimuli E) promotion stimuli

Business

Value reflects the ability of a product to

a. provide the best quality at any price. b. have all possible product and service characteristics. c. meet the majority of a customer's needs at the lowest possible price. d. have the longest technical or service life and the best warranty.

Business