Answer the following statement(s) true (T) or false (F)
1. The terms “annual campaign,” “the annual-giving program” and “the annual fund” all mean the same thing.
2. A “cold list” includes names of people who are not part of an organization’s existing constituency.
3. CAN-SPAM is a law that relates to e-mail solicitations.
4. Most donors who make a first gift to an organization continue to give every year thereafter.
5. The effectiveness of challenge gifts has been supported by academic research.
1. False
2. True
3. True
4. False
5. True
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Explain two reasons that boycotts are effective
What will be an ideal response?
The most accurate statement about the Robinson-Patman Act is:
a. It has rarely been enforced in recent years. b. The U.S. government has stepped up its enforcement during the last decade. c. It has been declared unconstitutional. d. It was repealed by Congress in 1998.
A typical measure for the risk-free rate of return is the
A) prime lending rate. B) U.S. Treasury bill rate. C) short-term AAA-rated bond rate. D) money-market rate.
Several European countries have banded together to reduce the trade barriers between them and encourage trading among themselves. This is known as
A. a GATT. B. the European Union. C. a cartel. D. a multinational. E. an orderly marketing agreement.