Under U.S. GAAP and IFRS reporting standards, management assesses the firm's assets for impairment at each reporting date by determining if impairment indicators are present. Impairment indicators include
a. the decline in the market value of an asset significantly beyond what would be expected because of use or the passage of time.
b. significant adverse changes in the entity's technological environment.
c. significant adverse changes in the entity's economic environment.
d. significant adverse changes in the entity's legal environment.
e. all of the above
E
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The business marketer normally deals with far fewer, large buyers than does the consumer marketer
Indicate whether the statement is true or false
A good ________ for a business research project includes a work schedule, research strategy, and statement of the problem
A) outline B) work plan C) introduction D) purpose statement
To drive its competitors out of a certain geographic segment of its market, Drones, Inc., sets the prices of its products below cost for the buyers in that area. This is
A. price-fixing. B. smart marketing. C. predatory pricing. D. price discrimination.
Which of the following pricing objectives is a producer seeking when the producer tries to obtain some percent return on his investment?
A. profit maximization B. status quo C. meeting competition D. growth in market share E. target return