To drive its competitors out of a certain geographic segment of its market, Drones, Inc., sets the prices of its products below cost for the buyers in that area. This is
A. price-fixing.
B. smart marketing.
C. predatory pricing.
D. price discrimination.
Answer: D
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Mini-Case Question. Organic Harvest Inc offers five flavors under the OrganicDrinks brand. Based on the success of these flavors, the firm introduces three new flavors of OrganicDrinks: Pink Pomegranate, Cool Coconut Water, and Spicy Apple Cider
In this example, Organic Harvest Inc uses which of the following product-line extension strategies? A) vertical brand-line extension B) horizontal brand-line extension C) new product-market brand extension D) cobranding E) product bundling
A standard is ________ when it involves actions that people think they should do as a form of right or appropriate behavior.
Fill in the blank(s) with the appropriate word(s).
Joels, a bank vice president, regularly took money for his own use from customer accounts and made false entries in the bank records. Joels committed the crime of
a. blackmail. b. robbery. c. burglary. d. embezzlement.
Which of the following statements is false?
A. Quality and productivity have often been viewed as conflicting goals. B. Over the years, a number of managers have realized that quality is an essential ingredient of the good or service being manufactured. C. Quality has become an overall approach to doing business. D. For most businesses, quality costs too much money. E. Making products right the first time reduces many of the rejects and much of the rework.