A holistic media strategy that encompassed social content, influencer outreach was used by the U.S. Conference of Catholic Bishops during the ______ phase of the campaign.
A. research
B. communication
C. evaluation
D. action
B. communication
You might also like to view...
Associating an idea with things the audience highly values like "freedom" and "democracy" is the use of
A) personal interest attacks. B) character attacks. C) a straw man argument. D) glittering generalities.
These are people who engage in word-of-mouth communication and whose information is reliable and practical
A) advocates B) managers C) celebrities D) influencers E) stakeholders
Jin Kwan comes from an Asian culture; why might he view high context messages as valuable?
A. High context messages are ambiguous and help both parties prevent embarrassment. B. High context messages cause one to lose face without being confronted directly. C. High context messages require partners to be active listeners. D. Jin Kwan wouldn’t value high context messages. Asians prefer low context messages.
The use of one's own culture and its practices as the standard for interpreting the values, beliefs, and norms of another culture is known as
A) cultural relativism. B) moral relativism. C) egocentrism. D) ethnocentrism. E) assimilation.