Associating an idea with things the audience highly values like "freedom" and "democracy" is the use of

A) personal interest attacks.
B) character attacks.
C) a straw man argument.
D) glittering generalities.


D

Communication & Mass Media

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The challenges the book industry faces with e-books include all of the following EXCEPT

A) attracting sufficient advertisers to offset the cost of developing new e-readers. B) creating well-edited, high-quality books people will be willing to pay for. C) developing a pricing model that satisfies readers, distributors, and retailers. D) growing concerns that young readers are drifting away from reading books.

Communication & Mass Media

The logic behind personalized content, customized for individuals, is similar to that of narrowcasting?

a. True b. False

Communication & Mass Media

Following the guidelines and skills for the communication of emotions will result in our partner understanding our sincere motivations related to communication

Indicate whether this statement is true or false.

Communication & Mass Media

Baxter and Montgomery believed that relationships improve as self-disclosure and openness increase and uncertainty decreases.

a. true b. false

Communication & Mass Media