Many consumers are committed to brands with a strong link to social action. An example of this would be
A. McDonald's "I'm Lovin' It" campaign.
B. Liz Claiborne's "Claiborne for Men" campaign.
C. Diesel's "Be Stupid" campaign.
D. Samsung's "The Jitterbug" campaign.
E. Brita's "Filter for Good" campaign.
Answer: E
Business
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