Southern Security makes safes for storing valuables such as jewelry and family records. When Ed sold safes for the company, he had to be prepared with a response when a prospect said, "I have no room for a safe" or "My family heirlooms aren't valuable enough to put in a safe." In other words, Ed had to ________.

A. prepare several different closings
B. use a canned sales presentation
C. treat each sale as a transaction
D. anticipate objections
E. utilize cold calling


Answer: D

Business

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