Analyzing data and presenting the results of this analysis would take place during which step of the five-step marketing research approach?

A. collect relevant information
B. develop the research plan
C. take marketing actions
D. define the problem
E. develop findings


Answer: E

Business

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The data definition language

a. identifies, for the database management system, the names and relationships of all data elements, records, and files that comprise the database b. inserts database commands into application programs to enable standard programs to interact with and manipulate the database c. permits users to process data in the database without the need for conventional programs d. describes every data element in the database

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Describe the value of trust in an organization’s culture What disadvantages will a low- trust culture have for both its employees and overall function, and how are those problems mitigated when a high-trust culture is established?

What will be an ideal response?

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Why do some marketers feel they need to remove negative online comments?

A) They feel obligated to defend their brand reputation. B) They know it is mostly their competitors who are responsible for posting them. C) They fear the government's reaction and possible investigation. D) Negative comments tend to be factual most of the time. E) Stock analysts will make sell recommendations to investors in the company.

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