What is the principal challenge for marketers using social networks?
What will be an ideal response?
Social networks vary in content. Some are used strictly for socialization and networking, while others are focused on highly specialized products, specific issues and particular lifestyles. There is probably one social network suited for any product that a marketer cares to promote. While targeting specific audiences via social networks seems rather easy, using social networks effectively can pose certain challenges for marketers. The main difficulty is that a marketer's visibility within a social network can become counterproductive to the marketer because of potential negative attitudes of network users toward the presence of an overtly active marketer. Marketers need to be able to show precisely how they will add value to an online community.
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Which of the following steps in the segmentation process involves determining the demographics, lifestyles, and usage behaviors that make one segment meaningfully different from another?
A) segment strategy "acid test" B) segment positioning C) segment attractiveness D) segment profitability E) segment identification
Always Fresh Produce Company has a route selling to more than 100 groceries, schools, and restaurants at wholesale prices. Last week the owners opened up a walk-in discounted consumer produce outlet
Always Fresh is now using a dual distribution system. Indicate whether the statement is true or false
Kid's World Manufacturing Company is a manufacturer of furnishings for infants and children. The company uses job costing and employs a full absorption accounting method for cost accumulation. Kid's World Work-in-Process Inventory on April 30 consisted of the following jobs:Job No.ItemsUnits Accumulated CostCBSI02Cribs20,000 $900,000PLP086Playpens15,000 420,000DRS114Dressers25,000 250,000Total $1,570,000Kid's World applies manufacturing overhead on the basis of direct labor-hours. The company's estimated manufacturing overhead for the period ending May 31 totals $4,500,000; the company estimated it would use 600,000 direct labor-hours during the year.At the end of April, the balance in Kid's World Materials Inventory, which includes both materials and purchased parts, was
$668,000. Additions to, and requisitions from, the materials inventory during the month of May included the following: Materials Purchased PartsPurchased$242,000 $396,000 Requisitions: Job CBS102 51,000 104,000 Job PLP086 3,000 10,800 Job DRS114 124,000 87,000 Job STR077 (10,000 strollers) 62,000 81,000 Job CRG096 (5,000 carriages) 65,000 187,000 During the month of May, Kid's World factory payroll consisted of the following: Hours CostJob CBS102 12,000 $122,400 Job PLP086 4,400 43,200 Job DRS114 19,500 200,500 Job STR077 3,500 30,000 Job CRG096 14,000 138,000 Indirect supervision 57,600 Total $591,700 Listed below are the jobs that were completed and the units that were sold during the month of May.Job No.ItemsQuantity CompletedCBS102Cribs20,000PLP086Playpens15,000STR077Strollers10,000CRG096Carriages5,000Required:(a) Compute the value of Kid's World Work-in-Process Inventory on May 31.(b) Compute the value of Kid's World Cost of Goods Manufactured for May. What will be an ideal response?
Using the following accounts and a predetermined overhead rate of 90% of direct labor cost, determine the amount of applied overhead.Work in Process InventoryBeginning WIP17,600 Direct materials52,800 Direct labor? Applied overhead? To finished goods ?Ending WIP36,080 Finished Goods InventoryBeginning FG5,200 201,520 Ending FG
A. $167,200. B. $79,200. C. $88,000. D. $34,320. E. $35,376.