"To entertain" is an example of a

A. central idea.
B. target.
C. general purpose.
D. specific purpose.


Answer: C

Communication & Mass Media

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The term often used to describe people born between 1943 and 1960 is_____

a. millennials b. matures c. Generation X d. baby boomers

Communication & Mass Media

McDowell loves to help other people, so when they have trouble, his first instinct is to give them advice. McDowell's listening strategy is considered effective in most cases

Indicate whether this statement is true or false.

Communication & Mass Media

Miguel had a headache and had trouble focusing on the speeches in class. This is an example of a(n)

a. social barrier. b. physiological barrier. c. external barrier. d. linguistic barrier.

Communication & Mass Media

Answer the following statement(s) true (T) or false (F)

1. Data is more valued to the leaders of an organization rather than a personal professional assessment when it comes to the assessment of the success of a PR campaign. 2. The first concern in reviewing a campaign is whether or not the campaign resonated with its target audience. 3. Campaigns can be evaluated by their outcomes as well as by their preparation stages. 4. Campaigns are difficult to evaluate because they operate in isolation. 5. Traditional media evaluation methods such as using staff to track media coverage has all but disappeared from modern PR practice.

Communication & Mass Media