Answer the following statement(s) true (T) or false (F)
1. Data is more valued to the leaders of an organization rather than a personal
professional assessment when it comes to the assessment of the success of a PR
campaign.
2. The first concern in reviewing a campaign is whether or not the campaign resonated
with its target audience.
3. Campaigns can be evaluated by their outcomes as well as by their preparation
stages.
4. Campaigns are difficult to evaluate because they operate in isolation.
5. Traditional media evaluation methods such as using staff to track media coverage
has all but disappeared from modern PR practice.
1. true
2. false
3. true
4. false
5. false
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The facial management technique to cover up your real feelings by showing another emotion is ________ those feelings
A) to intensify. B) to deintensify. C) to neutralize. D) to mask.
Which of the following strategies promotes clarity in a speech?
A) word economy B) metaphor C) repetition D) stories E) personification
Secondary motion means slow object motion
Indicate whether the statement is true or false.
What are the three elements of rhetoric as identified by Aristotle?
A) ?ethos, pathos, logos B) ?ethos, inductive reasoning, deductive reasoning C) ?inductive reasoning, deductive reasoning, causal reasoning D) ?reasoning by analogy, invitational rhetoric, logical fallacies E) ?pathos, logos, invitational rhetoric