Critical theory and cultural studies may need less “alteration” as a result of the new communication technologies since they tend to be concerned with ______rather than specific media or with the way media content from a specific form of media affects culture

a) the power of money

b) audience uses and gratifications
c) media systems
d) moral judgments


c) media systems

Communication & Mass Media

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All of the following are strategies for bolstering the audience’s defense against counter messages except:

a. inoculation b. confirmations c. warnings d. supportive treatments

Communication & Mass Media

Pelias and VanOosting explain, “At this point, both performers and audience are seen as co-producers, each contributing to the artistic event.” This is an example of

A. Proactive participants B. Inactive Participants C. Interactive participants D. Preferred participants

Communication & Mass Media

If you were giving a speech on Medicare prescription plans to a general audience, the most important factor to consider when analyzing your audience would probably be

a. religion. b. age. c. gender. d. ethnicity.

Communication & Mass Media

_____ is the multiplying force of a group of individuals working together that results in a combined effort greater than any of the parts.

a. Storming b. Coaction c. Alliance d. Synergy

Communication & Mass Media