Companies have responded to consumers' back-to-basics sensibility in their lifestyle and spending patterns through ________
A) frugal marketing
B) value marketing
C) quality marketing
D) diverse marketing
E) prestige-oriented marketing
B,value marketing
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Store hours and days during which retailers can conduct business are regulated by _____
a. blue laws b. Green River laws c. the Robinson-Patman Act d. the Universal Product Code
A vision statement is part of the organization’s story, shared by all stakeholders.
a. True b. False
Outgoing, people-oriented individuals have a better likelihood of performing well on project work than quieter, more introverted people
Indicate whether the statement is true or false
Marketing ethics
A. refers to laws and regulations that govern marketing. B. refers to principles and standards that define acceptable conduct in marketing. C. maximizes an organization's positive impact and minimizes its negative impact on society. D. is most important for advertising agencies. E. applies well-defined rules for appropriate marketing behavior.