Store hours and days during which retailers can conduct business are regulated by _____
a. blue laws
b. Green River laws
c. the Robinson-Patman Act
d. the Universal Product Code
a
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________ is a distribution strategy that can be effectively used during the growth stage of the product life cycle
A) Building product awareness B) Phasing out unprofitable outlets C) Building selective distribution D) Building intensive distribution E) Stressing on brand differences
Sandra Gonzalez has been an independent sales contractor for the past eight years. To remain in touch with today's tech savvy consumers and generate leads, she has decided to create brief and easily accessible on-demand videos showing the different products and their use. Identify this type of sales prospecting.
A. Orphaned customers B. Endless Chain C. Cold canvassing D. Prospecting on the web E. Customer referrals
Explain how cultural influences affect consumers
What will be an ideal response?
The EU developed from a post-war (WWII)
A. coal and steel common market for the two commodities, the European Coal and Steel Community. B. attempt to reduce the threat of the Soviet Union in Europe. C. IMF and World Bank meeting charged to work out a settlement with Germany. D. effort to allocate U.S. relief (the Marshall Plan) throughout Europe.