Creating branding and advertising strategies to communicate with potential customers would fall under the ________ function of a business
A) human resource
B) accounting
C) logistics
D) marketing
E) research and development
Answer: D
Explanation: Marketing is charged with identifying opportunities in the marketplace, working with R&D to develop the products to address those opportunities, creating branding and advertising strategies to communicate with potential customers, and setting prices.
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(CMA adapted, Jun 96 #15) Refer to the Fabulous Engine Company example. If Fabulous uses a weighted average periodic inventory system, the total cost of the inventory for carburetor 2642J at March 31 is
a. $188,374 b. $194,200 c. $198,301 d. $198,374 e. $199,233
The initials GAAP stand for
A) General Accounting Procedures B) Generally Accepted Plans C) Generally Accepted Accounting Principles D) Generally Accepted Accounting Practices
Goal programming models have several components.Which of the following is not one of these components?
a. A minimization objective function b. A maximization objective function c. A set of goal programming constraints d. An optional set of system constraints e. Non-negativity constraints
All of the following statements about global marketing are true EXCEPT:
A. Marketing to target markets throughout the world has become an imperative for business. B. Often a U.S. firm's toughest domestic competition comes from foreign companies. C. Marketing managers must develop a global vision not only to recognize and react to international marketing opportunities but also to remain competitive at home. D. Adopting a global vision can be lucrative for a company, and global marketing can offset weak domestic performance. E. Foreign competitors have not gained significant market share in the U.S.