What are some of the disadvantages of magazine advertising?
What will be an ideal response?
The disadvantages of magazine advertising are: (a) lack of immediacy, (b) shallow geographic coverage, (c) inability to deliver mass audiences at a low price, (d) inability to deliver high frequency, (e) long lead time, (f) heavy advertising competition, (g) high cost per thousand, and (h) declining circulations.
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How much people depend up on others for necessary resources is the basis of ______.
A. referent B. coercion C. power D. legitimate
Discuss Kurt Lewin’s findings regarding basic leadership styles.
What will be an ideal response?
Explain the concept of media convergence
What will be an ideal response?
________ is a measure of the amount of debt relative to total investment.
A. Financial leverage B. Optimum capital structure C. Cost of capital D. Financial risk