Discuss the factors that influence whether or not marketing research is needed.
What will be an ideal response?
The determination of the need for marketing research centers on:Time constraints- systematic research takes time, and sometimes the urgency of a situation precludes the use of research.Availability of data- when managers lack adequate information, data need to be collected from an appropriate source in a timely fashion.Nature of the decision- in general, the more strategically or tactically important the decision, the more likely it is that research will be conducted.Benefits versus costs- when deciding whether to make a decision without research or to postpone the decision in order to conduct research requires examining whether the payoff or rate of return will be worth the investment, whether the information gained by marketing research will improve the quality of the marketing decision enough to warrant the expenditure, and whether the proposed research expenditure is the best us of the available funds.
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Our more permanent memory storage facility, often called ______, plays an important role in listening by connecting new experiences with previous images and information.
Fill in the blank(s) with the appropriate word(s).
_____________ is the satisfaction we gain by stretching and exercising our capabilities, and _______________ is the feeling of satisfaction and control we get from making efforts that do not rely on any external influences.
What will be an ideal response?
Rozell & Ramos Associates wants to ask companies to submit bids to design the lighting in their new building. The Associates will develop which of the following documents to solicit bids
a. external proposal b. request for proposal c. unsolicited proposal d. internal proposal
Which sentence uses correct capitalization?
A) Our new corporate headquarters is located just East of Highway 20. B) Our new corporate headquarters is located just east of Highway 20. C) Our new corporate headquarters is located just east of highway 20.