Discuss three motivations, as explained in the textbook, that people have for terminating relationships.
What will be an ideal response?
Answers will vary.
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Which process helps determine the people to whom the PR campaign will be aimed?
a. Identification of the key public b. Motivation of actions by the key public c. Distribution of materials to the audience d. Analysis of the target audience
The good numbers of earned media placements and impressions among core audiences in the Caribou campaign is attributed to which one of the following?
a. extensive use of social media platforms b. uniqueness of tactics used c. clearly stated objectives d. targeting of media placements
What is an accurate comparison of written style versus oral style?
A. Oral style is more simple than written style. B. Oral style is less repetitive than written style. C. Oral style is more formal than written style. D. Oral style is less reflexive than written style.
Which of the following theories rely on the idea that the media operate primarily to justify and support the status quo at the expense of ordinary people?
A. social scientific theories B. cultivation theories C. critical cultural theories D. British cultural theories