Which strategy is used in the following:
"Our current
inventory tracking software is better than
TrackWright's"?
a. chronological
b. spatial
c. comparative
d. Monroe's motivated sequence
c
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One way a speaker can avoid coming to quick conclusions is by assuming the presence of a(n) __________ audience.
A. universal B. target C. secondary D. primary
Answer the following statements true (T) or false (F)
1. Effective nonverbal communication can enhance attraction, popularity, and well-being. 2. Nonverbal communication can substitute for verbal messages. 3. Kinesics is the study of communication through the eyes.
The purpose of an exit interview is:
A. To convince an organization to discontinue using a product and use another one B. To gain information about current employees performances C. To gather feedback from an employee that can be informative for the organization D. To improve relationships among employees when criticism is offered
Data from the U.S. Census Bureau is useful mostly because it helps advertisers understand:
a. Their potential blind spots b. Areas of market over-saturation c. The scope of the marketplace d. How competitors are reaching diverse consumers