Which of the following is considered in determining whether use of copyrighted material constitutes fair use?
a. Only the amount of the work used.
b. (1) The amount of the work used, and (2) the economic effect of the use on the copyright owner.
c. (1) The economic effect of the use on the copyright owner, (2) the nature of the work used, and (3) the amount of the work used.
d. (1) The purpose and character of the use, (2) the economic effect of the use on the copyright owner, (3) the nature of the work used, and (4) the amount of the work used.
d
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People's distinct individual personalities influences their buying behavior. Personality is usually described in terms of traits. What are these traits, and how do they affect the way people purchase items? Give at least one example
What will be an ideal response?
Which of the following is NOT a deception or fraud concern for Internet users and marketers?
A) phishing B) viral marketing C) malware D) cyber spying E) spyware
Which of the following best describes an ideal eco-friendly manager?
a. a manager who promotes eco-friendly behaviors within the company b. a manager who promotes eco-friendly culture at work but allows employees to make their own decisions c. a manager who promotes eco-friendly behaviors at work and in his private life d. an ethical manager who also demonstrates eco-friendly behaviors at work
Launching a preemptive strike type of offensive strategy entails
A. threatening the rival's overall survival in the market. B. using hit-and-run tactics to grab sales and market share away from complacent or distracted rivals. C. weakening the rival's resolve. D. moving first to secure advantageous competitive assets that rivals can't readily match or duplicate. E. sapping the rival's financial strength and competitive position.