Which of these traits is both an advantage and a disadvantage of radio for advertising?
A) radio offers no opportunity for visual displays
B) radio time can be bought on short notice.
C) radio ad time is comparatively inexpensive.
D) radio is a mobile medium.
Answer: D
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Discuss how definitions of communication are cultural.
What will be an ideal response?
When Albert watches football games on television, he does not pay much attention during the commercial breaks. This is an example of:
a. message filtering b. meaning matching c. meaning construction d. all of the above e. none of the above
The term that describes the larger family clan from which you descended is called your
a. extended family b. family of origin c. family of generativity d. family of descent
Describe three reasons why listening is important
Please provide the best answer for the best statement.