Which of the following strategic decision areas is a part of the Product component of the marketing mix?
A. branding
B. discounts
C. publicity
D. geographic terms
E. managing channels
Answer: A
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In the "create advertisements" step when planning and executing an ad campaign, often the execution style for the ad will
A. determine the pretesting pulse of the ad. B. dictate the type of medium used to deliver the message. C. deliver integrated marketing. D. dictate how advertising will be flighted. E. determine which push-pull strategy will accompany the ad.
Which of the following is NOT part of a sustainability vision?
A. It should explain how the firm will be profitable by engaging in sustainability initiatives. B. It should highlight the potential benefit for each stakeholder. C. It should show how the firm's overall business strategy reflects its impact on society. D. It should address the firm's major impact on society. E. It should explain how the world is either enriched or diminished by the firm's goods or services.
Answer the following statement(s) true (T) or false (F)
A business plan should be no more than 150 pages.
Which of the following best describes outsourcing?
a. An organization selling its products in a market outside its domestic market b. An organization's acquisition of goods and services from an outside source c. An organization setting up manufacturing and retailing facilities in a new country d. An organization's use of virtual teams with employees located in different countries