Which of the following is one of the key disadvantages of online market research?
A) Online research is expensive.
B) Online research is time consuming.
C) People tend to be dishonest online.
D) Online research lacks versatility.
E) Samples can be small and skewed.
E
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The operating budget is expressed both in units and dollars
Indicate whether the statement is true or false
Branded sponsorship:
a. Sponsorship of a brand at an offline event b. is associating a brand with a popular Web page using a variety of large-format, rich-media display ads. c. Endorsement of a brand by a celebrity d. Is associating a brand with a social cause e. None of the above
"Underachievers" in the category management matrix are cash cows
Indicate whether the statement is true or false
An electronic funds transfer system ________
A) does not include debit card transactions B) is seldom used by businesses C) transfers cash by electronic communication rather than by paper documents D) uses forms such as checks and deposit tickets to transfer cash