People who want to work in financial relations should have ______.
A. a degree in computer science
B. a degree in public relations
C. specialized finance and marketing knowledge
D. a degree in communications
C. specialized finance and marketing knowledge
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Appeals to emotions need to be balanced because they are so powerful and personal.
Answer the following statement true (T) or false (F)
You are listening to a teammate who has rambled on about disad¬vantages to several different proposed solutions. According to the authors' criteria, which of the following would be a good way to ask for clarifica¬tion?
A. "Could you please get to the point?" B. Well, my own position is that we should adopt solution A. You haven't really said anything against it. C. "I think you've said that our first solution would not work because it's too expensive and our second solution would not be desirable because it violates our bylaws. Is that correct? D. All of the above E. None of the above
________ are probably the most common sources of information for student speeches
a. Government documents b. Internet websites c. Books d. Magazines and journals
Sam, a PR professional, has pitched a story to Anita, a reporter with a local news station. Sam and Anita have never worked together. Which of the following actions would help Sam form a professional relationship with Anita and obtain the news coverage he wants?
a. giving Anita an outline of the story to save her time and effort b. sending Anita the names of experts for background information c. providing Anita with feedback on her overall reporting style d. emailing Anita regularly to check on the progress of the story