Which of the following types of segmentation is employed when consumers are grouped according to their usage and buying responses to a product or service?
A. psychographic
B. behavioristic
C. benefit
D. socioeconomic
E. demographic
Answer: B
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The supply of francs is derived from the desire of the Swiss to purchase German goods, make investments in Germany, repay debts to German lenders, and extend transfer payments to German residents.
a. True b. False
When using social media to investigate how people are feeling or what they are thinking, what type of information should be posted on the media site?
A) Information that will stimulate discussion B) Information that has already received positive feedback elsewhere C) Information that is tightly controlled by the media host D) Information that is highly controversial E) Information that is ethical and accurate
The problem audit involves discussions with the decision maker on all of the following issues EXCEPT:
A) the history of the problem. B) the criteria that will be used to evaluate the alternative courses of action. C) the information that is needed to answer the decision maker's questions. D) the alternative courses of action available to the decision maker. E) the national culture as it's related to a country's trade barriers.
A ________ is a scale for measuring attitudes that consists of a single adjective in the middle of an even-numbered range of values, from -5 to +5, without a neutral point (zero)
A) semantic differential scale B) Likert scale C) continuous rating scale D) Stapel scale