When Henry Ford first made the model T, he said consumers "can have any color they want as long as it is black." This was a case of _____.
A. repositioning
B. reengineering
C. one-to-one marketing
D. undifferentiated targeting
E. niche marketing
Answer: D
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Sharon told her team that she is moving forward with a change to the bonus structure, despite vocal objections from several team members. Sharon is using the ______ conflict-handling style.
A. avoiding B. collaborating C. compromising D. accommodating E. dominating
Assume that a company received $1,200 in advance for one year membership fee in the fitness center. The entry that would be made to record the recognition of revenue at the end of first month is
A) Revenue 1,200 Cash 1,200 B) Cash 100 Revenue 100 C) Unearned Revenue 100 Revenue 100 D) Revenue 100 Unearned Revenue 100
To study changes in ROA, the analyst can disaggregate ROA into the product of two other ratios: the profit margin for ROA ratio and the total assets turnover ratio
Indicate whether the statement is true or false
Hughes Browning sells a waste disposal system that is used in hospitals, nursing homes, and places where the transfer of bodily fluids is a concern. Hughes maintains contact with different levels of people in his customer's business and discusses the product with all of them. This behavior of Hughes can be termed as:
A. total sales management. B. total account management. C. supply chain management. D. account penetration. E. contact management.