The major purpose of a call report is to:
A) record the time and date of all phone calls
B) record the contact information of the customers the salesperson is due to call that day
C) provide a summary of time spent with each customer
D) provide a precise record of purchases by each customer
E) provide a summary of what happened during the call and an indication of what future action is required
E
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Debbie works part time in a coffee shop. Some of the equipment is so noisy it prevents her from correctly hearing what the customer orders. The noisy equipment is an example of a(n) ______ barrier to communication.
A. physical B. semantic C. personal D. encoding E. feedback
Concentrated marketing is used because
a. risks are lower than normal b. Operating economies can be achieved through specialization in production, distribution and promotion. c. markets are fairly homogenous d. its audience falls into several identifiable segments e. It allows production of the offering "on demand"
A ________ refers to the use of the same brand in a different product line.
A. brand license B. co-brand C. product mix extension D. line extension E. brand extension
Legal clinics are an excellent resource for entrepreneurs. Which of the following would offer the best advice?
a. second- and third-year law students associated with a leading university b. a local SCORE organization c. a group of local entrepreneurs in the same industry d. a lawyer who works for your former employer