A(n) _____ is the building block of communication
a. medium
b. message
c. symbol
d. idea
Answer: b
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Public relations is clearly defined and restricted to specific duties
Indicate whether this statement is true or false.
Narrowcasting has supplanted which of the following strategies for commercial media sales?
a) Lobbying for public subsidies b) Broadcasting TV programming with the largest possible appeal c) “Medium-casting” to audiences with better-than-average tastes d) None of the choices
Which approach to the marketing procedure has proven helpful for companies to prevent replication, exploit synergy among various communication tools, and create more efficient and effective marketing communication programs? are and do not appreciate the value that change might bring is called
a) Integrated marketing communication b) Strategic organizational communications c) Internal communications d) Risk communications
Elliot works for a large supermarket. He receives an email from Mark, the VP of Marketing. The VP wants Elliot to design a new store layout that will encourage customers to see more of the store, and so purchase more. Mark wants the design by next week. In order to accomplish his task, Elliot should:
a. Think fluently b. Think flexibly c. Think with originality d. Think elaborately