In the general organization of a PR plan, which section expresses the planner's approach to the situation?
a. Statement of principles
b. Conclusion
c. Title page
d. Executive summary
A
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Answer the following statements true (T) or false (F)
1.Your text maintains that the brightest side of life’s experience often occurs in close?relationships during the exchange of warm, involving, immediate messages. 2.The benefits of affection are primarily from receiving rather than giving affection. 3.Calling someone by his or her favorite nickname is considered a verbal immediacy behavior. 4.Saying “we” is more verbally immediate than saying you and I. 5.Offering to baby sit for a new mother is considered a support behavior.
Perhaps the most obvious purpose of an introduction is to introduce the subject of a speech
Indicate whether the statement is true or false
What was the unit of analysis in Hoffman and Heald's (2000) study of comparative advertisements in African American and general readership magazines?
a. physical unit b. syntactic unit c. theme unit d. propositional unit
A speaker who argues that lack of sleep will result in relationship problems and poor grades is reasoning from
A) specific instances. B) causes and effects. C) sign. D) ethical proof.