During which stage of new-product development will management most likely consider whether the new product will cannibalize sales of the company's existing products?
A) idea generation
B) marketing strategy development
C) business analysis
D) product concept development
E) test marketing
C
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One lesson learned from the financial crisis of 2008 was that
A. government regulators need to respond slowly when financial practices threaten the economy. B. unregulated financial firms need to be prevented from growing so large that their failure would severely damage the economy. C. the ease of owning a home has no relationship to the efficiency of the financial system. D. unregulated financial firms need to be prevented from growing so small that their success would have no or little effect on the economy.
Richard’s company was recently purchased by a big conglomerate. Everyone in the office was on board with this news except for Abigail. Richard told Abigail that if she did not agree to the new merger then he was going to demote her once the process was over. Richard has used which form of reducing resistance to change?
A. negotiation B. participation C. coercion D. manipulation
An advantage of attempting to persuade through writing (vs. face to face) is that you can think through your purpose and prepare a more thoughtful and controlled message
Indicate whether the statement is true or false
Which of the following is not one of the steps to effective meetings?
a. When the meeting time arrives, you should already be there and start on time. b. As you go through the meeting, it is okay to deviate somewhat from the agenda. c. Try to maintain some informality. d. When you have accomplished the objectives of the meeting, you should end the meeting.