Marketing effectiveness rating instruments and marketing audits are approaches to ________ control
A) annual-plan
B) profitability
C) efficiency
D) strategic
E) statistical
D
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The American Marketing Association defines a ________ as "a name, term, sign, symbol, or design, or a combination of them, intended to identify the goods or services of one seller or group of sellers and to differentiate them from those of
competitors." A) copyright B) trademark C) slogan D) brand E) logo
Stealth, Inc. produces two types of drones, rotary and fixed wing. Stealth estimated $850,000 of manufacturing overhead, and 62,500 machine hours for the year. The allocation base for overhead costs is machine hours. The rotary model actually consumed 18,000 machine hours, and the fixed wing type consumed 44,500 machine hours. How much overhead is allocated to the rotary model? (Round intermediary calculations to the nearest cent.)
A) $244,800 B) $605,200 C) $180,000 D) $302,600
Which of the following is a function of an integrated marketing communications system?
A) designing products using environmentally friendly techniques B) allowing suppliers or vendors to manage the inventory of products C) controlling production levels by feedback received from customers D) delivering a clear, consistent, and compelling message on the product to each brand contact E) sharing company forecasting details with shareholders
When the effective interest method of amortization is used, the amount of interest expense for a given period is calculated by multiplying the face rate of interest by the bond's carrying value at the beginning of the given period
Indicate whether the statement is true or false